DaLeyna Adkinson is a transformative and results-oriented marketer with nearly 15 years of experience at the intersection of culture, diversity, and brand strategy. Most recently as the Director of Brand Heat & Culture Marketing at PUMA North America, she pioneered the brand’s first-ever Brand Heat & Culture Marketing Department, significantly boosting growth with Black consumers. DaLeyna has played a pivotal role in three global rebrand initiatives and successfully established three multicultural marketing departments, driving brand affinity with diverse audiences for organizations like TV One, the Los Angeles Rams, Meta (formerly Facebook), and PUMA North America.

Her work has led to award-winning campaigns, including PUMA’s first win in the brand’s 75 year history at the Association of National Advertisers Multicultural Excellence Awards, and major events like the record-setting Super Bowl LVI Fan Rally and Los Angeles Rams Training Camp. 

A respected thought leader, she has been featured in Adweek, Cannes Young Lions, and ANA, and authored Unseen: The Hidden Value of Inclusive Marketing. DaLeyna is also a frequent speaker, judge, and contributor to industry publications.