DaLeyna Rae Adkinson didn’t just stumble into marketing—she’s been on a mission to bring culture, creativity, and authenticity to the forefront for nearly 15 years. From working with brands like Meta (formerly Facebook), the Los Angeles Rams, and TV One, she’s built a reputation for creating marketing campaigns that have generated over 900 million impressions, proving that culture-driven marketing truly makes an impact.
Now, as the founder of The Culture Bridge, DaLeyna helps brands level up their storytelling with campaigns that speak directly to the communities they serve. She’s all about making those connections real, fresh, and impactful. As an expert in diversity, inclusion, and how entertainment and politics intersect, DaLeyna’s become a sought-after speaker, host, and thought leader in the space.
In her previous role as Director of Brand Heat & Culture at PUMA North America, DaLeyna worked on high-profile campaigns with Femme It Forward and BET, creating inclusive messaging that resonated across different cultural touchpoints. She’s also the author of Unseen: The Hidden Value of Inclusive Marketing, a resource that challenges brands to rethink their “one-size-fits-all” marketing approach and tap into the power of inclusivity.
DaLeyna’s passion for social change is evident in everything she does, from leading thought-provoking discussions on social justice, music, and politics, to advocating for underrepresented voices in both her professional and personal life. A proud HBCU graduate from Bowie State University, she’s committed to using her platform to inspire and create lasting change, whether she’s at an event or just catching live music in her downtime.
